荣智品牌观察:
一家位于达拉斯的房地产投资公司进行恢复百年历史的医院大楼和校园周边,现在作为其公司总部。
挑战
捕获的历史达拉斯的标志性建筑,同时展示其未来的愿景。开发一个面向公众形象的项目,该项目定位为社会的一个组成部分。
执行
创建一个有凝聚力的品牌形象和信息基地,推动发展的美容小册子,广泛的抵押品系统,网站和销售工具。导演拍的一张照片中捕捉本质的恢复。
A Dallas real estate investment firm undertook the restoration of a century-old hospital building and surrounding campus, which now serves as their corporate headquarters.
Challenge
Capture the history of an iconic Dallas building while presenting a vision for its future. Develop a public-facing image for the project that positions it as an integral part of the community.
Execution
Created a cohesive brand image and message base that drove development of a beauty brochure, extensive collateral system, website, and sales tools. Directed and produced a photoshoot to capture the essence of the restoration.
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