荣智品牌观察：
在奥运会期间,耐克邀请影响力成员间接零售合作伙伴参加游戏作为客人的品牌,举办一个事件是为了展示最新的耐克产品、零售理念和创新的品牌的故事。2012事件的主题是十字路口的运动和数字,feauted数字化改造的美丽的一个Marylabone方式,提供一个了不起的活动空间的对比与尖端数码历史令人难以忘怀的运动产品和体验。
我创建了该品牌的身份和打印抵押相关的事件,由一个脚本驱动的数字解释提供的事件标志,以及导致空间设计和品牌故事在活动空间。
During the Olympics, Nike invites influential members indirect retail partners to attend the games as guests of the brand, hosting an event designed to showcase the latest Nike products, retail philosophies and innovative brand stories. The theme of the 2012 event was the crossroads of sport and digital, and feauted a digital retrofit of the beautiful One Marylabone Way event space, providing an amazing contrast between historic arcitecture with cutting-edge digital sport products and experiences.
I created the brand identity and print collateral associated with the event, featuring a script-driven digital interpretation of the provided event logo, as well as contributing to spatial design and brand storytelling within the event space.
荣智品牌设计
转载自_设计时代
